These young Singaporeans are eyeing a career as K-pop idols. What are their odds?


Next month, another agency, Attrakt, will be looking to Singapore for potential members to join Fifty Fifty, the group behind the 2023 viral hit, Cupid. Even a high school programme dedicated to teaching K-pop is set to begin here.

Do Singaporeans stand a chance of emerging on the K-pop scene? What would it take for a breakthrough? CNA programme Talking Point finds out in a two-part episode on the grip K-pop has on the country.

WHY SINGAPORE?

Following the global expansion of the K-pop market, with acts such as BTS, talent companies are keen on finding foreign members, said talent scout Darren Won.

“One of the best ways to garner local support is by having members from that particular country in the group,” said Won, head of artist development at Gori Agency, who has discovered K-pop idols like Minji from the girl group NewJeans.

“If we specifically talk about the edge that Singaporeans have, many Singaporeans are proficient in both Chinese and English. Therefore, I believe it could be advantageous in terms of language.

“It’s easy for the fan base to expand to neighbouring countries.”

WATCH: Part 1 — $10,000 a year on K-pop: How far will fans go to support their idols? (22:38)



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