P&O Australia’s new slogan to promote a record 2024

The new slogan, ‘Brings Us All Together,’ was inspired by the Peninsular and Oriental Steam Navigation Company’s motto quis nos separabit (who shall separate us), with the local 2024 season estimated to generate A$1.6b for the Australian economy.

‘Our 2024 programme, which features more sailings, diverse itineraries and expanded locations, underscores our dedication to the principles of our new brand platform — to bring more people together than ever before,’ P&O Cruises Australia’s CCO Kathryn Robertson said.

Recording of ‘Everywhere’

To support the brand, a 300-strong choir of local singing groups and past guests recorded a new arrangement of the Fleetwood Mac group’s number ‘Everywhere’ on board Pacific Encounter off the Queensland coast last November.

It will be played at all sail-away parties.

This article was originally published by a www.seatrade-cruise.com . Read the Original article here. .